McCann Worldgroup

McCann Worldgroup

McCann Worldgroup

McCann Worldgroup is a leading global marketing services company with an integrated network of advertising agencies in over 120 countries, working with such international brands as Coca-Cola, Nespresso, Samsung, Unilever and Vodafone.

My role was to develop & streamline a new digital marketing stream, which combined marketing, data and technology, enabling automation and delivering brand engagement at scale to 60+ markets.

Among memorable projects:

• Always live dynamic remarketing campaign for Nespresso across 60 countries, resulting in 51% conversion and 23% CTR growth and delivering 22% better ROAS

• Banner Factory for Nespresso across 60 countries (including the US), using a cross-platform solution to deliver predictable reach rates with AI behind. (DoubleClick Suite, Google Web Designer, Sizmet, Adforum)

• Deployment of CRM SAP Hybris, SF Marketing Cloud for Nespresso in Benelux, helping to build One consumer view and execute campaigns in 360

Awards: Golden Drum, Epica Award