Years in marketing & tech
Happy years in PMI
Capabilities
Consumer experience
My love and my obsession. Building a unified experience people will love across the CJ, delivering a brand premium with value creation chains.
Business modeling
Building sustainable data-driven business models based on unit economics, LTV and prescriptive models. Supported by successfully launching of global brands, such as IQOS, and Nespresso, as well as small start-ups, such as Vivahiba, and Transpose in the EU and US.
Marketing & Sales
Deep knowledge of optimal RTM strategies across commercial mix: covering portfolio, pricing, channels and programs.
Leadership
Led a digital transformation for Philip Morris Ukraine, manage 100+ performing teams, as well, as creating an in-house digital agency inside PMI.
Digital marketing
Expert knowledge across all digital marketing channels (SEM, paid social, display/programmatic, e-mail marketing & SEO) and on-hands experience in executing and optimizing campaigns using standard tools ( Google Ads, DV360, Google Ad Manager, The Trade Desk DSP, Citrus Ads, Criteo, Magnite, Google Analytics, Facebook Business Manager)
Data Science, ML & AI
On-hand experience in developing predictive models, and machine learning powered by AI with first- second and third-party data. Shifting descriptive analytics to prescriptive modelling enables a sustainable advantage of network effect in FMCG and product companies.
Technology
On-hand expertise in developing and deploying global CRM & ERP systems (Salesforce, Adobe SAP), as well, as creating flexible and agile infrastructure by using low-code platfroms (such as Corezoid). Successfully deployed OCV and CRM for Nespresso and in-house infrastructure for IQOS.
Corp. finance
Full responsibility for P&L and cash-flow management, delivering a 2-digit growth on NOR and a 3-digit shift in OI for IQOS, being negative in 2016
Agile project management
On-hand experience in Agile, Scrum, Lean and Kanban. Certifies Product owner and Scrum Master. Recently, run a transformation of the operational model for IQOS by deploying a Scaled Agile Framework across the whole affiliate in Philip Morris Ukraine,