Director Consumer Experience & Digital Marketing, United States

2025 — Current

Architected a fully integrated Shopify-based commerce ecosystem with enterprise-grade data infrastructure and a best-in-class vendor stack (Klaviyo, Rivo, Gorgias, Recharge, etc).
Designed a geography-agnostic operating model for Neuro's international scale-up — one commerce and data foundation, localized per market rather than rebuilt.
Owned the full commercial and GTM strategy (DTC-led, with Amazon and social commerce), from market entry through launch activation.
Built the end-to-end customer journey — personalization, CRM, loyalty, and retention — on a unified data stream (Segment, Amplitude) for real-time analytics and attribution.
Embedded AI and agentic operations across the marketing and commerce stack — automating content, media planning, and analytics so the team scales on judgment, not headcount.
Delivered the integrated marketing foundation: media planning, content production, and launch activation across markets.